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Website Privacy Policy

1.    Introduction

1.1    We are committed to safeguarding the privacy of our website visitors; in this document, we identify how your personal information will be treated.

1.2    By using this website, you hereby consent to our using our cookies in accordance with the terms of this policy.

2.    Personal Information

2.1    We may collect, store and use the following kinds of personal information:

(a)    Information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths);

(b)    Information that you provide to us when registering with our website, in areas also including Vital ICE app management (including;

(c)    Information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including;

(d)    Information that you provide to us when using the services on our website, or that is generated in the course of the use of those services;

(e)    Information relating to any purchases you make of our goods and services, or any other transactions that you enter into through our website;
(f)    Information that you submit to us for posting to our website in any area;

(g)    Information contained in or relating to any communications that you send to us or send through our website;

(h)    Any other personal information that you choose to send to us

2.2    Before you disclose (via the Vital ICE app or otherwise) the personal information of another person, you must obtain that person's consent to both the disclosure and the processing of that personal information in accordance with this policy.

3.    Using your personal information

3.1    Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.

3.2    We may use your personal information to:
(a)    Administer our website and business;
(b)    Personalize our website experience for you;
(c)    Enable your use of the services available on our website;
(d)    Send you goods purchased through our website;
(e)    Supply to you services purchased through our website;
(f)    Send statements, invoices and payment reminders to you, and collect payments from you;
(g)    Send you non-marketing commercial communications;
(h)    Send you email notifications that you have specifically requested;
(i)    Send you our email newsletter, your opting in is automatic when purchasing our goods/services (you may opt out at any time by emailing us at;
(j)    Send you marketing communications relating to our business;
(k)    Deal with enquiries and complaints made by or about you relating to our website;
(l)    Make every attempt to keep our website secure and prevent fraud;
(m)    Verify compliance with the terms of use governing the use of our website and Vital ICE app

3.3    If you submit personal information for publication on our website, we will publish and otherwise use that information.

3.4    Your privacy settings can limit the publication of your information on our website by emailing us at

3.5    We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party's direct marketing.

4.    Disclosing personal information

4.1    We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors, insofar as reasonably necessary for the purposes set out in this policy.

4.2    We may disclose your personal information:

(a)    to the extent that we are required to do so by law;

(b)    in connection with any ongoing or prospective legal proceedings;

(c)    in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d)    to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and

(e)    to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

4.3    Except as provided in this policy, we will not provide your personal information to third parties.

5.    Retaining personal information

5.1    This Section 7 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information.

5.2    Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

6.    Security of your personal information

6.1    We will take reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information.

6.2    We will store all the personal information you provide on our secure (password and firewall-protected) servers.

6.3    All electronic financial transactions entered into through our website will be protected by encryption technology.

6.4    You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

6.5    You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

7.    Amendments

7.1    We may update this policy from time to time by publishing a new version on our website.

7.2    You should check this page occasionally to ensure you are in consent with any changes to this policy.

7.3    We may notify you of changes to this policy by email or through other reasonable means.

8.    Your rights

8.1    We may withhold personal information that you request to the extent permitted by law.

8.2    You may instruct us at any time not to process your personal information for marketing purposes by emailing us at

9.    Third party websites

9.1    Our website includes hyperlinks to, and details of, third party websites.

9.2    We have no control over, and are not responsible for, the privacy policies and practices of third parties.

10.    Cookies

10.1    Our website uses cookies.

10.2    A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

10.3    Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

10.4    Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

10.5    If you block cookies, you may not be able to use all the features on our website.

11.    Our details

11.1    This website is owned and operated by Vitalboards, LLC

11.2    Our correspondence address is 2977 Hwy K #308, O’Fallon, MO 63366

11.3    You can contact us by writing to the business address given above, by using our website contact form, by email to or by telephone at 800-577-1703.

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